Keyword Analyzing, research and testing / Keyword selection

•Keyword stuffing - Keyword stuffing is the very intensive placement of keywords within a Web page’s copy. In general, the level of keywords would be so frequent as to overwhelm the rest of the copy. While the overuse of keywords is likely to trigger a Google filter, the potential loss of visitor traffic due to hard to read content is a much larger problem. A searcher finding a Web page consisting of keywords obviously jammed in everywhere is highly unlikely to remain and convert to a paying customer. The loss due to keyword stuffing is therefore twofold.

•Some common forms of keyword stuffing - Keyword stuffing can result from jamming as many of the keywords into the page’s informational copy as possible. The copy reads like a string of keywords and little else. Another form of keyword stuffing is to pack the word or words as many times as possible into the page title tags. The search engines will often downgrade the page in the search rankings, or perhaps ignore the keywords entirely. Neither result is beneficial to the website. Keyword stuffed doorway pages or cloaked pages are not only examples of keyword overuse, but are also penalty causing items in their own right. The constant and complete usage of the same link anchor text for all inbound links can be considered a form of keyword stuffing as well.

•Site can be penalized for keyword stuffing - A site can and will be penalized by the search engines for keyword stuffing. Google appears to be very sensitive to overuse of keywords on the page, as a filter will be triggered. Penalties ranging from a downgrade in the search results, to the loss of Google PageRank, to possibly being banned are options that the search engine giant could consider imposing on the site. As with all search engine optimization efforts, common sense and thinking of what benefits our site’s visitors is the best action for any website owner to use.