Keyword Analyzing, research and testing / Keyword selection

•Keyword stuffing - Keyword stuffing is the very intensive placement of keywords within a Web page’s copy. In general, the level of keywords would be so frequent as to overwhelm the rest of the copy. While the overuse of keywords is likely to trigger a Google filter, the potential loss of visitor traffic due to hard to read content is a much larger problem. A searcher finding a Web page consisting of keywords obviously jammed in everywhere is highly unlikely to remain and convert to a paying customer. The loss due to keyword stuffing is therefore twofold.

•Some common forms of keyword stuffing - Keyword stuffing can result from jamming as many of the keywords into the page’s informational copy as possible. The copy reads like a string of keywords and little else. Another form of keyword stuffing is to pack the word or words as many times as possible into the page title tags. The search engines will often downgrade the page in the search rankings, or perhaps ignore the keywords entirely. Neither result is beneficial to the website. Keyword stuffed doorway pages or cloaked pages are not only examples of keyword overuse, but are also penalty causing items in their own right. The constant and complete usage of the same link anchor text for all inbound links can be considered a form of keyword stuffing as well.

•Site can be penalized for keyword stuffing - A site can and will be penalized by the search engines for keyword stuffing. Google appears to be very sensitive to overuse of keywords on the page, as a filter will be triggered. Penalties ranging from a downgrade in the search results, to the loss of Google PageRank, to possibly being banned are options that the search engine giant could consider imposing on the site. As with all search engine optimization efforts, common sense and thinking of what benefits our site’s visitors is the best action for any website owner to use.

On Page Optimization

Keyword Analyzing, research and testing / Keyword selection :-

• Keyword form make a difference - Keywords can be written as planned for the search engines. They can also be organized into desirable search phrases. Plural and singular forms of the words should also be utilized as many searchers will choose either one form or the other. Additional ways of writing keywords include adding -ed, -ing, or other related suffixes to reflect different searches. Plural and singular forms of a keyword will often result in vastly different search results in Google, making it important that both forms of a keyword be part of the copy if well written content is the result. If different word variations become too difficult, and if the keyword is highly competitive, it’s preferable to create an entirely new page for each alternative form of the word, to concentrate the keyword power of the page.

• Different keywords used in the on page copy - It’s a good idea to use different keywords on the Web page. By doing so, the page could rank well for other searches, many of which might result in more traffic or sales than the originally targeted keyword or phrase. The different words also make the page more pleasant for visitors to read, greatly enhancing the site’s length of stays and sales conversion rates. In highly competitive situations, however, the best course of action is often to create separate Web pages for each different keyword or phrase.

• Can a Web page have too many keywords? - In theory, a web page can have an almost unlimited numbers of keywords provided that the page contains enough other words to balance them. In practice, however, a page should most certainly contain five percent keywords or fewer. The reason for restricting the number of keywords is not strictly to avoid Google filters. It’s also to keep the copy easily readable for the visitors. Badly written copy is not informative or good sales or marketing material. Any minimal benefit derived from slightly higher search rankings is more than offset by a rapid loss of visitor traffic and potential customers.