Search Engine Marketing (SEM) is the best way of getting your products and services seen by people who want to buy them. "Spending on internet advertising grew on a like for like basis by 62% in the six months to June 2005 when compared with the same period a year ago. This was at a time when the advertising industry as a whole only managed growth of 3%. Online's record-breaking growth has continued for twelve consecutive quarters.Internet advertising has grown faster than any other main stream advertising medium in 2005 (online share has grown to 5.8% for the half year, eclipsing outdoor and radio)."*
Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.
